A problem that is in urgent need of a solution. The basic concept is upcycling, or rather, a creative and ameliorative conversion process of waste raw materials and/or disused products into unprecedented objects that thus acquire new value. In this way, domestic plastic waste, destined for the incinerators or tips, are transformed into pyrolysis oil, a secondary crude material, by means of a thermo-chemical process. This oil is then fed into BASF’s production chain as a substitute for fossil resources. The final result is a premium material that replicates the performances and quality of “virgin” plastic. Just like traditional plastic, this material can also be tempered and coloured and can therefore be applied in the production of dashboards and the external surfaces of next generation Jaguar and Land Rover vehicles. So much so that the British car manufacturing Group is already working towards using this material on prototypes. To be more precise, JLR and BASF are currently testing the material in a Jaguar I-PACE prototype front-end carrier overmoulding to see if it meets the same strict safety requirements of the existing original part. While waiting for the outcome of the tests and considering the progress required to make the chemical recycling ready for the market, adopting the new material would give Jaguar Land Rover the chance to use recycled plastic on all of its models, without undermining quality and safety.