BENTLEY JEWELS: CREATED BY NATURE, PRODUCED BY MAN

Two rare and elegant capsule collections, Wings and Everlasting. In 1998, Bentley made its first luxury car. Two decades later, the British trademark debuted with its jewellery collection

Wings and Everlasting by Bentley. One-of-a-kind jewellery collections presented for the first time at Baselworld in Switzerland. Two capsule collections centred on diamonds set into valuable white, pink and yellow, 18-carat gold, all exclusively of ethical origin. Two lines carved in the unique shapes and lines of Bentley’s winged mascot.

An exclusive collaboration between the famous British brand and Heinz Mayer, a master craftsman of custom-made and personalized jewellery, whose family have been working with precious materials since 1599. Heinz Mayer from Idar-Oberstein is one of the most famous German names in fine jewellery. The company processes the best diamonds and precious coloured stones and turns them into classic jewellery creations. The result is a limited series of jewellery items that unites the best traditional artisan techniques with precise details. The shapes and eccentric lines of the entire collection draw inspiration from Bentley’s “Wings” mascot.
“Bentley is synonymous of luxury and goes well beyond vehicles,” days CEO Stefan Mayer, who manages Heinz Mayer with brother Frank. “Bentley and Heinz Mayer have many values in common and we believe that having a partnership with such a special British luxury brand is ideal for us. We share the same passion for quality, craftsmanship and exquisite detail as well as for creating something unique for our customers. This collection offers something totally new for our sector and we are extremely pleased about this collaboration.”

Every item is made using diamonds, precious metals and rare precious stones of ethical origin. A line that perfectly explains what beauty and exclusiveness mean to Bentley and Mayer. For a final result with a modern design made in the highest quality materials. Authentic and individual accessories for the most demanding global customers.

“Like Bentley, we are proud to offer our customers hand-made items that meet all their needs. Inspiration for this collection came from Bentley Wings, the brand’s logo, which also inspires the car’s interior design,” adds Frank Mayer.

“We took this symbol and designed pieces with the same shapes and lines to make sure that the collections are authentic and unique. The collections were developed in close collaboration with the design team in Crewe, the company’s main premises in England. It was an exciting procedure and both sides learned a lot about each other’s respective skills,” says Stefan Mayer.

Stefan Mayer sees Bentley Jewellery’s potential customers as lovers of exquisite manufacture who appreciate items so wonderfully produced using the very best materials. Customers who pay a great deal of attention to quality and know exactly what they want. A complete brand has been developed under the Bentley Jewellery name. It includes packaging, warranty cards and marketing materials.
(Fabio Schiavo)