From James Bond films to those with Austin Power, BMW has always received special attention in important movie projects.

The roadster from the Bavarian Manufacturer needs no presentation. The new, more powerful and larger version is the perfect car for expressing the desire for freedom and travel to a maximum and for providing that intense pleasure of moving and learning because, as Carlo Goldoni wrote, «only those who have never travelled are full of prejudices». A car made to be admired and, for the person driving to be admired. A car which could not be better: open, sporty and with no compromises. With its powerful driving dynamics and innovative design, it has one sole objective: to achieve freedom in equilibrium between road and sky. A car that looks towards the future and has an interesting cinematographic past. In fact, the previous version of the BMW Z4 was the undisputed star of several movies such as Stormbreaker as well as a series of short films produced for Internet by BMW itself with the collaboration of famous Hollywood directors like Guy Ritchie, Alejandro Gonzales Inarritu, John Frankenheimer, Tony Scott and John Woo, and with Clive Owen as the leading actor in the role of the “Driver”.

In Stormbreaker, directed by Geoffrey Sax and taken from the homonymous bestseller by Anthony Horowitz, a young secret agent, Alex Rider, played by Alex Pettyfer in his debut performance, acts just like a new James Bond: his task is to save the world. The film, in which actors like Ewan McGregor (Trainspotting, Star Wars) and Mickey Rourke (9½ Weeks, Sin City) also worked, was released in 2006 and provided a showcase for many BMW models which appeared in its various iconic scenes. Like the one in which Ewan McGregor, who plays the leading character’s uncle in the film, manages to escape from gangsters in a car chase aboard a BMW Z4.

The series of films for Internet, The Hire, was a real success. Over 100 million internauts watched the series online which began in 2001and changed the way of making films for advertising. In addition to relaunching short films as an artistic form. It is no coincidence that the series has been included in a permanent film collection at MoMa, the Museum of Modern Art in New York. The following feature the BMW Z4 3.0i.

In Beat the Devil (with James Brown, Gary Oldman, Danny Trejo, a cameo for Marilyn Manson, directed by Tony Scott), the Driver is hired by James Brown, who meets the Devil to renegotiate the agreement he had made as a young man in 1954 which involved signing over his soul in exchange for fame and fortune. He is worried about his age and for the fact that he can no longer perform his moves, such as the splits. And he says that his ability to perform is decreasing, implying that he will not be able to keep his fame and fortune much longer. He proposes a new bet where the stake is the Driver’s soul in exchange for another 50 years of career. A contest therefore ensues between the Devil and the Driver on the Las Vegas Strip at dawn. The race ends with the Driver who, making a de-tour, goes around a train while the Devil’s car stalls and explodes. After having won the contest, the Driver leaves James Brown in the desert, but as he drives away, he sees him as a young man again doing a handspring. The final scene shows Marilyn Manson, who lives down the hall from the Devil, complaining that the noise is disturbing his Bible reading.

In a foreign country with no name, the Driver is transporting an injured man with a mysterious briefcase while under attack from a helicopter. This is how Ticker begins (with Don Cheadle, Clive Owen, Ray Liotta, Murray Abraham, Robert Patrick, Cliff Powell and Dennis Heysbert, directed by John Carnahan) During the attack, the briefcase is hit by a bullet setting off a countdown on the display and an unknown grey liquid begins to seep from the bullet hole. The Driver manages to make the helicopter crash but refuses to continue without knowing what is in the damage briefcase. He finds out that the man is safeguarding a human heart destined to be transplanted into a Statesman (shown in military uniform), whose life and peace are necessary for keeping the country’s inhabitants free. The Driver delivers the heart on time for the transplant operation. There is also another military official that the car passenger had said would become a tyrant if his superior died and his uniform matches those of the soldiers who had tried to stop the heart from arriving at destination. The US agents make sure that the official cannot interfere with the surgery and he is therefore obliged to give up trying to take the country by force.

Adrenalin-raising and with a series of twists, just like every film directed by John Woo. The Hostage (with Maury Chaykin and Kathryn Morris) is pure entertainment. The Driver is hired by the FBI to help solve a situation with a hostage. An unhappy employee has kidnapped a managing director and hidden her, demanding a ransom of $5,088,042. The Driver comes with the money, writing the sum on his hand according to the kidnapper’s instructions. After having been told that he has a person’s life in his hands, he is ordered to burn the money. As expected, the federal agents break in and try to overcome the man who shoots himself in the head without telling them where he has hidden the woman. The Driver then tries to find the hostage before she drowns in the boot of a sinking car. In the end, the kidnapped woman turns out to be the kidnapper’s lover who she taunts on his death-bed in hospital. (Fabio Schiavo)

X 7