After the galleries in Milan and Como, Deodato Arte has chosen Costa Smeralda. What is the strategy behind opening several branches?
«Deodato Arte began an expansion strategy two years ago by installing several more exhibition areas than the original premises in the Cinque Vie district in Milan and opening a branch in Como in 2018 and now, from 2019, another one in a prestigious location at Waterfront in Porto Cervo. The decision to open more branches came about as a natural consequence of our priority decision to invest by signing agreements with international artists, creating a relevant store of works and, above all, defining clear content and story-telling strategies. All so as to be sure of offering “quality stories”, no matter where our premises may be».
Why did you choose Porto Cervo? «Porto Cervo is the centre of the Mediterranean, which, in turn, is the centre of western culture as well as the place where “everything” happened. Without the Mediterranean, there would be no history. You can get to Porto Cervo by sea, from other ports, from other places, habits and lifestyles. When I was asked to evaluate opening a branch in Porto Cervo, the first thing that came to mind was its history and the people that have passed through and will continue to pass through.