THE PHOTOBOOK – To celebrate its twenty years, Nikki Beach has produced an elegant, hardback photobook in collaboration with the publishing company, Assouline. The 264-page book, which contains a preface by Jack and Lucia Penrod, was written by Jim Dobson, who deals with luxury for Forbes magazine. Available from April, not only does it illustrate the brand’s history, it also contains famous phrases, special anecdotes and pictures of these last twenty years. Price to the public: Euro 85.
THE ROOM FRAGRANCE LINE – The “Saint Tropez” fragrance that Nikki Beach has developed together with 12.29, has now been launched. The name of this new line of room fragrances for the home – which includes a spray perfume and a room diffuser – is a tribute to the brand’s most famous beach club, the second one that Nikki Brand opened and the first in Europe. With this fragrance, guests will be able to take the Nikki Beach experience home in memory of a perfect day on the beach. Price to the public: spray perfume Euro 50; diffuser Euro 50.
The “Saint Tropez” line will be on sale with the celebratory Assouline book in all the boutiques and in the “shop” section on the website.
THE SONG TO CELEBRATE LIFE – Music is another pillar of Nikki Beach’s success. In line with the brand’s twenty-year birthday, the original song ‘Forever Young’ has been released. Written and sung by Alexandre Carcelen, who participated in the French edition of The Voice, the song was written and produced by Patris Gero in co-production with Philippe Paris and with several musical overlays by world-famous saxophonist, Jimmy Sax. With phrases in the text such as “We sing what we have in our heart” and special dance routines set to be performed in all the Nikki Beach locations, Forever Young promises to become one of the big hits for summer 2019.