In 1998, entrepreneur Jack Penrod launched Nikki Beach into the world, the first luxury beach club brand devised to include, in one single organization, a variety of elements such as music, fashion, catering, films, art and entertainment. Nowadays, the Nikki Beach brand has turned twenty and has become a global reality with multi-faceted, high level hospitality, 14 beach clubs, 4 hotel&resorts, an entire division dedicated to lifestyle with a magazine and fashion boutiques, exclusive events and Nikki Cares, a non-profit organization for raising funds.
The Nikki Beach experience can now be had in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Majorca, Spain; Ibiza, Spain; Porto Heli, Greece; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey; Versilia, Italy; Barbados, Caribbean; Costa Smeralda, Italy. Every year, Nikki Beach has its own location for exclusive events during the International Film Festival in Cannes, France, as well as a lounge location throughout the summer on the seafront at Porto Cervo in Italy. Nikki Beach hotel& resorts are located in Koh Samui, Thailand; Porto Heli, Greece; Bodrum, Turkey and Dubai, UAE.