Arriving in Costa Smeralda to get to know a hugely fascinating place that she always considered as unique in Europe with its extraordinary internationality, the destination of the world’s most famous and important people, not to mention, the wealthiest, Chantal Montanarella embarked on her big adventure.
How did the Costa Smeralda venture begin?
A few months after working for De Grisogono, my first project was to create a showroom here, against everyone’s will, even that of Mr. Gruosi. In the end, in desperation and seeing my determination, he gave me carte blanche. I arrived here on 17th August 2001 for a seven-day show. In consideration of its success the show was extended for a month. My idea was taken up again in later years with another show for an even longer period and, soon after, the store opened with a view to strengthening the brand in such a strategic place as Porto Cervo. This was how De Grisogono’s Costa Smeralda adventure began and, at the time, there were no other brands except Bulgari, which opened its store at more or less the same time.
You represent one of the most prestigious global brands in this symbolic luxury location of Porto Cervo. Nowadays, what do customers ask for in a jewellery store like De Grisogono?
Obviously, they demand quality, exclusiveness and elegance. But there is now something new: customers are asking for services and we must be available for everything and everyone. Now, when customers come to us, it is not only to buy jewellery. They also come because they feel at home, they trust us, they know that they can count on us for advice, to resolve a problem which may involve finding a table in a restaurant or a spot on a wonderful beach. In short, we are totally there for our customers and they appreciate that.