A triumph in terms of media coverage, sponsors and audience. One only has to look at the data in the digital and social sectors and on the more traditional television. Numbers that reached the unthinkable and are enormously encouraging for the athletes and for the growth of women’s football. The initial matches were watched by 443 million on the official FIFA Women’s World Cup channels, over 2 million followers, a 20% share on Twitter, 1.25 million followers on accounts linked to women’s football – in short, 25% more interaction than for the 2018 World Cup in Russia, 3000 hours seen on the WWC Daily Show and 6 million Likes on Facebook. The figures for traditional television channels are also impressive. Just by way of example, in group A, comprising France, South Korea, Norway and Nigeria, the first victory of the host country’s team against Korea was seen by 10.65 million viewers on TF1 and Canal+, with an overall share of 48%. More than twice compared to the last record of 4.12 million TV viewers for the quarter finals between the Blues and Germany during the Canadian World Cup in 2015. In Group C, the one with Italy, Australia, Brazil and Jamaica, the Italian team’s debut match against the Brazilians recorded 7,322,000 viewers and a share of 32.8%, while the match against Holland, despite our players being eliminated, recorded a record share: 6,109,000 TV viewers with a share of 44.35%. The best result ever in Italy in terms of viewings for a women’s football match. Not bad, considering that the Blues paid for being left behind compared to other European nations, Spain above all. In fact, after a golden moment in the 1990s, the fifteen years between 1999 and 2014 marked a slow-down.